Why growth matters in consumer-facing businesses: The power of ‘compounding’ and how steady, sustainable growth drives shareholder returns over time.
Adam Morgan
Known for his pioneering approach to strategy and innovation. He helps brands adopt a challenger mindset and rethink their place in the market. With titles like Eating the Big Fish and A Beautiful Constraint under his belt, Adam’s ideas have sparked change for businesses around the globe.
In this session, Adam will share insights from his latest project, which aims to calculate how costly bland marketing can be. Collaborating with industry veterans like Peter Field and Dr Karen Nelson Field, he’s exploring why even smart, well-intentioned marketers often produce work that fails to captivate.
