Achieving Success with Advertising Standards
Transforming Regulatory Compliance into Strategic Advantage.
Unlock a competitive advantage through clear, compliant communication. In this session, Nigel, former ad executive and 18‐year ASA board member provides an authoritative overview of Advertising Standards processes.
He will outline practical strategies to defend your ads against public complaints, navigate appeals, and manage competitive challenges, ensuring that your commercial communications not only meet regulatory standards but also drive success.
Nigel Keats
Nigel is a former ad exec (Clemenger BBDO, OMD) who spent 18 years on the ASA Complaints Board and ASA Appeal Board, where he also adjudicated on competitive complaints.
Nigel now runs AdAdvocate, using his expertise to help agencies and advertisers with Advertising Standards compliance, and to deal with public complaints, appeals and competitive complaints.
